Back in the 1980′s all I new about ski brands were Atomic, Fischer and Salomon. Nobody ever said a word about luxury skis. I guess there weren’t any, and if there were, we wouldn’t have given a flying #¤%”&. Anyhow, it has been interesting to discover some very different and strange ski gear, such as Lacroix diamond and gold skis or granite skis from Zai. Or how about all black Hublot skis from the well-known luxury watch maker?

Although die hard freeskiers and life-long skibums might find luxury skis as crap, there are people interested in such ski gear. Luxury skis have their place in this world, even though most of us prefer riding skis such as Armada JJ or Atomic Bent Chetler. Some prefer rockered skis, some not, while some people find Birdos skis or Praxis Powder boards their dream come true.

Luxury skis are here to stay

If you happen to have money to burn, I recommend supporting Homeboys (just drop any amount to our PayPal account in info@fiercermedia.fi) or purchasing skis that help you to show off. I guess Chanel is not as good with skis as they are with perfumes, so most probably their skis won’t be your best choice to the backcountry or race tracks.

Pretty interesting ski wear, btw..

I guess Victoria Beckham is satisfied with her Chanel skis, but I personally would not ski Chanel. Not because of performance, but the name

So, what would be mens luxury ski brand? How about Zai for Bentley? Swiss ski maker Zai has joined with Bentley to produce a new limited edition of designer ski, which is constructed out of a combination of carbon fiber reinforced thermoplastic, natural rubber, and chrome steel, which are all being used for the first time in a pair of skis.

For me it sounds like James Bond would choose Zai for Bentley.

Igneous Skis in Jackson Hole, Wyoming make custom skis and snowboards that are undeniably gorgeous. What makes these luxury skis different is that they have a real test team riding real slopes. Igneous Skis really puts some efforts on quality, but for some reason this is the first time I even hear about the company. May be it’s difficult to market new skis in such competitive market. Anyhow, Igneous Skis offer several different shapes from carver to straight, and GS and fall line to custom shapes. These guys seem to be a real deal, so gotta say I would definitely like to test ride Igneous skis and snowboards.

Then there is the Dunhill ski – yet another luxury ski model. The Dunhill Skis are available in either teak or carbon fiber finishes with tough titanium bases. Available in two sizes, the $2,100 skis feature Vist bindings, handmade in Italy, which ‘fuse innovation with security. Their sales pitch includes a short section”they look great and seeing as racing specialists, Speciale had a hand in them, they must ride like champs“. Oh yeah, for sure

Now I only need to wait couple of more days for Santa to bring my luxury skis. Then I’ll hit the road with James Bond and Victoria Beckham to show off with a bunch of fashion freaks in Gstaad in Switzerland.